Conscientiousness Shapes Creativity and Innovation The Role of Discipline and Goal-Setting in Breakthrough Ideas 1. Introduction When we think of creativity and innovation, we often picture spontaneous flashes of insight or an unpredictable spark of inspiration.  However, research into personality traits reveals that conscientiousness — the drive to be disciplined, organized, and committed — plays … Continue reading Conscientiousness Shapes Creativity and Innovation: The Role of Discipline and Goal-Setting in Breakthrough Ideas