The Role of the Big Five Personality Traits in Consumer Behavior and Financial Decision-Making 1. Introduction Understanding why people spend, save, and make specific financial decisions is a topic of increasing interest in psychology and behavioral economics.  The Big Five Personality Traits—Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism—offer valuable insight into the motivations behind different spending … Continue reading The Role of the Big Five Personality Traits in Consumer Behavior and Financial Decision-Making